Privacy Policy and Cookie Policy

The operator of these websites is the INFOCENTRUM MĚSTA Karlovy Vary, z.ú. with its registered office at Husovo náměstí 270/2, 360 01 Karlovy Vary, ID: 26330725 registered with the Regional Court in Pilsen under file number U 211. Hereinafter referred to as the “operator” or “we”, and from the point of view of personal data processing also the “administrator”.

This website uses cookies and analytical and marketing tools to evaluate website traffic and the success of advertising campaigns. We do not process data that could identify you as a specific individual without your consent.

Such processing is lawful pursuant to Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. By legitimate interest we mean anonymous statistics on website usage in order to offer you as users a better user experience, and to evaluate the success of advertising campaigns in order to better allocate advertising resources and not to annoy users with irrelevant advertising.

In this context, we would like to point out that you also have the right to object to the processing of data processed on the basis of the legitimate interests of the controller pursuant to Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and of the Council, the right to information about the data held about you and the right to request the deletion of the processed data.

The data that we obtain as the operator may be made available to other processors:

      • SW and HW providers who participate in the creation of these websites

    Tools used and data processed

    Google Analytics of Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics uses the following personal data to process traffic statistics:

        • IP address to determine the approximate location of the user. We anonymize the IP address before it is received by Google’s servers by replacing the last part of the IP address with a zero. Thanks to the geographical determination, we can better analyze which cities, regions or countries our website users come from. This data is only available in aggregate in Google Analytics and cannot be determined for one specific visitor.

        • The so-called cookie with the identifier cid. This identifier is used to determine whether the visitor is on the site for the first time. It also makes it easier for us to attribute new traffic to different sources and better allocate advertising budgets.

        • We have connected Google Analytics to other Google tools: Search Console and Adwords. Thanks to this connection, we can see aggregated traffic data from search and paid ads in one place.

        • We collect information about where you came to our website from, what pages you visited, what you did on them and how much time you spent on the website. We also collect data about the technologies you use: we estimate the type of device, operating system, web browser version. Thanks to this, we can improve the website so that it is better for you to use, on all devices. This data is difficult to link to individuals and we do not specifically try to identify a specific natural person – we only know that someone from one browser visited this and that page.

      You can get a current overview of the personal data processed by Google LLC at https://privacy.google.com/businesses/adsservices/. Information on how to protect your personal data can be found on the page https://policies.google.com/privacy?hl=en

      If you want to block the sending of anonymous statistics by Google Analytics, you can use a plugin provided by Google. This plugin needs to be downloaded and installed on your browser. However, please note that this plugin needs to be installed on every browser on every device you use, and anonymous statistics will not be sent to Google Analytics from any of the websites you visit.

      We retain data related to individual user actions processed in Google Analytics for 50 months.

      We use the tools below for marketing and evaluating the performance of our advertising campaigns. If you give us your consent, we will also process data about your behavior on our website in order to offer you personalized advertising. These systems are provided with data about your IP address, cookie identification and information about the pages viewed.

          • Click – you can read about how targeted advertising works and the options to turn off personalization at http://www.imedia.cz/

        Cookies and storing information on your computer

        What are cookies?

        These are small data files that are necessary for some website functions, such as logging in. Cookies also allow websites to remember various settings, such as language, font, and other options that you have chosen for viewing the website. This is why we place cookies on your computer. Most major websites and providers do the same.

        What types of cookies are there?

        Cookies can be divided according to their durability and who places them on your computer. According to their durability, they can be divided into two categories:

            • Short-term (session cookie) – they remain in your browser until you close your browser, then they are deleted.

            • Persistent cookies – remain stored in the browser for a long time (depending on your browser and cookie settings) or until you manually delete them.

          Depending on who creates and processes cookies, cookies can be divided into two categories:

              • First party cookies – are created directly by a website or scripts on the same domain. They are most often used to ensure basic website functionality.

              • Third-party cookies – other scripts are created. These are most often cookies from advertising systems, social media widgets or embedded videos.

            What cookies do we use on this website?

                • Technical (first pages, short-term) – are necessary to ensure the basic functionality of the site, i.e. adding products to the cart, the purchase process and displaying the version of the site requiring javascript or without it.

                • Google Analytics (first-party, long-term) – a cookie with a unique and anonymous browser identifier is stored to distinguish between new and returning visitors.

                • Sklik, iMedia (first parties, long-term) – for marketing purposes and evaluation of our advertising campaigns.

                • AdWords, DoubleClick (first-party, long-term) – for marketing purposes and evaluation of our advertising campaigns.

              We never use cookies to personally identify you, and we never place sensitive or personal data in them.

              How to adjust the use of cookies

              You can delete all cookies that are already on your computer. Most browsers also offer the option to block cookies from being placed on your computer, but in this case you will not be able to use all of our online services. Detailed information about how to set cookies in your browser can be found on the website of the provider of the specific browser. For the most common browsers, these are:

                Details can be found at AboutCookies.org.

                This website uses cookies. We use cookies to personalize content and ads, provide social media features, and analyze our traffic. We share information about how you use our website with our social media, advertising, and analytics partners. The partners may combine this information with other information you have provided to them or that they obtain as a result of your use of their services.

                Cookies are small text files that can be used by websites to make the user experience more efficient.

                The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission.

                Terms and conditions of the “Get a Castle Voucher” competition

                1. Competition organizer

                The organizer of the competition “Get a Castle Voucher” (hereinafter referred to as the “competition”) is the Infocentrum of the City of Karlovy Vary, registered office at Husovo nám. 2, 360 01 Karlovy Vary, Company ID: 00077059 (hereinafter referred to as the “organizer”).

                2. Date of event

                The competition takes place from April 2, 2025 to April 9, 2025 on social networks, on the profile @zamecka_vez on Instagram and @zameckavez on Facebook (hereinafter referred to as the “profile”).

                3. Participation in the competition

                Any natural person over the age of 15 with a delivery address in the Czech Republic who meets all of the following conditions can participate in the competition:

                  • follows the profile @zamecka_vez on Instagram and @zameckavez on Facebook

                  • under the competition entry, enter the correct year in which the city elevator in the Castle Tower was built in the comment

                  • meets the conditions within the competition period

                By participating in the competition, the participant agrees to these rules and to the processing of personal data according to point 7.

                4. Win

                Three winners will receive a Castle Voucher , which guarantees 6 cups of coffee of your choice from the menu of the Castle Tower in Karlovy Vary. Each voucher will contain information on how to use it.

                The prize cannot be enforced through legal means, exchanged for cash or transferred to another person.

                5. Selection of winners

                Three winners will be randomly drawn from all correct answers after the end of the competition. The draw will take place no later than April 10, 2025. The winners will be announced in the comments under the competition post and contacted via direct message on Instagram and Facebook.

                If the winner does not respond within 5 days of notification, they lose their right to the prize and the organizer reserves the right to select a replacement winner.

                6. Exclusion from the competition

                The organizer reserves the right to disqualify participants from the competition who do not meet the conditions or violate the competition rules, or who are suspected of fraudulent behavior.

                7. Protection of personal data

                The participant acknowledges that in the event of a win, the organizer will process his/her personal data (name) for the purpose of delivering the prize and recording the competition. Personal data will not be passed on to third parties and will be kept only for the period strictly necessary to ensure the competition.

                More information about personal data protection can be found at www.karlovyvary.cz/gdpr (or adjust according to the actual link of the organizer).

                8. Final provisions

                The organizer reserves the right to modify, shorten, extend, suspend or cancel the competition at any time without compensation. The competition is in no way operated, sponsored or associated with Meta.